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Natasha Vandenhurk is CEO and one of the initial founders at Three Farmers Foods. She studied Economics at the University of Saskatchewan before partnering with three farmers from Southeast Saskatchewan to realize a dream of taking healthy wholesome foods to the marketplace.
Being CEO of a growing, natural foods brand has set Natasha on a journey of continuous learning and leadership. Her passion, dedication and tenacity has grown Three Farmers Foods from a young start up to a thriving international brand. As Three Farmers Foods continues to evolve into an established Consumer Packaged Goods brand, Natasha is adamant about building high performing teams throughout the organization that are dedicated to excellence, accountability and continual learning in this dynamically changing industry.
Elysia Vandenhurk is Chief Revenue Officer (CRO) and one of the initial founders of Three Farmers Foods. Elysia is a Red Seal Chef and has practiced with many well accomplished chefs, including globally renowned Chef Susur Lee. Elysia’s passion for the culinary arts and palate for great tasting foods has been integral to the development of the Three Farmers Foods product lines. Her creativity and vision have been the driving force behind the launch of Three Farmers Foods snack lines. Her ability to connect with customers is an integral piece of Three Farmers success in garnering distribution of their brand across Canada. As Three Farmers Foods evolves, Elysia’s motivation to understand the consumer and make products that fit their dynamic lifestyles will continue to be a key to success.
Lisa MacLean is Chief Financial Officer for Three Farmers Foods, having joined the team in 2019. Lisa is responsible for ensuring the business is positioned for success by leading, developing and executing the financial strategy.
Lisa brings more than 20 years of diverse executive experience in several sectors including manufacturing, distribution, logistics, financial services and more than 10 years as CFO in CPG Food and Beverage businesses. Lisa`s experiences include leading multi-disciplined teams (Finance, IT, Customer services, HR) and partnering with operations for ESKA Water, Maple Leaf Foods and British Petroleum in Canada and Europe.
Lisa is passionate about collaborating with entrepreneurs, implementing the processes and best practices of larger organisations with a nimble, urgent and common sense approach appropriate for entrepreneurial businesses.
Three Farmers Foods core values are a great fit with Lisa`s personal goals. Educating her children that good diet choices are not a compromise and natural allergen free, foods can be fun and tasty. Especially important since her youngest son was diagnosed with Celiac’s.
Lisa is a fellow of and holds her accounting designation with the Association of Chartered Certified accounts. FCCA.
Tyler Bradley holds the office of Vice-President with Westcap Mgt. Ltd., a Western Canadian-based fund manager that has completed over $1 billion in transactions. Mr. Bradley has nearly twenty years of experience in the venture capital and private equity industry. His experience spans capital raising, transaction origination, investment management, and M&A within venture/private equity backed companies. Prior to joining Westcap in 2007, Mr. Bradley managed a venture investment portfolio for a seed-stage fund focused in the value-added agri-food sector. Between 2001 and 2005, Mr. Bradley worked in operations and corporate finance roles with venture-backed organizations in the agri-food sector. Mr. Bradley received his Bachelor of Commerce from the University of Saskatchewan. Mr. Bradley serves as a director of a number of private Canadian companies involved in the agriculture, information technology, and energy sectors.
Colin is a third a generation farmer and a founding member of Three Farmers Foods. His passion for sustainable agriculture and motivation to create more transparency between growers and consumers was the driving force behind the creation of this company. Colin has his Bachelor of Science from the University of Saskatchewan. He pioneered intercropping within the agricultural community, which he started experimenting with in 2004. He regularly speaks at various forums on intercropping, regenerative agriculture and soil health. He is firm in his belief that sustainability is rooted in our ability to take care of the soil and regenerate nutrients to grow healthier plants. His background in science and agriculture serves as an asset on the Board and his insights into sustainability continually push Three Farmers to be better and do better for the community and the World.
Colin Farms in Saskatchewan with his wife Leigh, who is a veterinarian and specialist in epidemiology. They have three young children, that no doubt, will carry on the family farm for years to come.
Dan is one of the founding farmers of Three Farmers Foods. He is a 2nd generation farmer in Saskatchewan, his parents having migrated over from Holland in 1960. Dan continues to farm with two of his six children. He is the father of Elysia and Natasha and as such, has been an active supporter of Three Farmers Foods through its journey from a start up brand to an established Canadian success story.
Dan’s strong ethics and commitment to hard work have been a guiding light for the organization from inception. His desire for continual improvement and his innovative mindset exemplifies the values that Three Farmers stands for. His willingness to take an active role in a number of Three Farmers initiatives over the years has been crucial to the company’s success. His continued guidance as a Board of Director is greatly appreciated.
Ron is one of the founding farmers of Three Farmers Foods. Ron is a 3rd generation farmer from Saskatchewan. He farms with his wife Lana and all four of his children now have a hand in the operations of the family farm. Additionally, Ron and Lana owned and ran a trucking company called Carl Brady Trucking that sold to the Mullen Group in 2006.
Ron’s passion for farming and commitment to quality is exemplified in his desire for continual growth. He plays an active role in the leadership and management of his operation. His contribution as a founder of Three Farmers Foods has been integral to the success of the organization. His commitment to the company has been unwavering and he continues to support them with his role on the Board of Directors and his work on the Finance and Audit Committee.
Angela Santiago co-founded The Little Potato Company Ltd. with her father, Jacob Vander Schaaf, 25 years ago in a one-acre plot outside Edmonton, AB where the little spuds were grown and manually processed/packed for delivery to local markets. Today the “little” company grows 14,000 acres in 7 states and provinces; and processes and packages in three state-of-the-art facilities. The products are now available in-store listings across Canada and in all 50 states in the US. Angela and her team continually strive to find more efficient and sustainable ways to grow and package their potatoes and offer unique and proprietary varieties of Creamers in an array of colors, flavors, and shapes to delight and nourish potato lovers. Angela currently serves on a number of Boards and Committees including; Food Processors Affiliation Canada, Inc. (FPAC); Canadian Produce Marketing Association (CPMA) Leadership Committee; Produce Marketing Association Board (PMA); and the Greater Madison Area Chamber of Commerce Board. Angela has received considerable recognition for her business and entrepreneurial successes over the years and was recently honored with two awards: Progressive Grocer’s 2021 Top Women in Grocery Award; and Grocery Business’ 2021 Top 10 Produce Women in Canada.
Thomas has over 35 years of financial and operational experience partnering with entrepreneur businesses to
build and deliver the operational and financial infrastructure to support annual double-digit revenue growth. Core strengths include designing and implementing best in class financial reporting systems, delivering innovative and realistic financial plans and operational goals and strategies, leading and working with executive teams and negotiating the sale of companies to strategic and private equity investors.
Thomas’s experience has primarily been with Canadian private companies that were smaller start- ups that grew either through acquisition or organically, operating internationally and with revenues ranging from $50million to over $300 million. His industry experience includes construction, retail, wholesale and manufacturing, and has held senior financial and operating positions at MAC Cosmetics, Cover FX Skin Care, The Tridel Group and McCarthy/Beatties.
Thomas holds an MBA from the Rotman School of Business at the University of Toronto and is a CPA.
Brian Arbique is a former executive with Kraft//Heinz, a top tier multinational consumer packaged goods company in both the consumer and foodservice sectors. He gained extensive experience in general management, sales, marketing, and supply chain in both the retail and foodservice sectors. He has a proven track record in strategic planning, business restructuring, process development and leadership of multi-functional teams through periods of major transformational change.
Brian now acts as a consultant and focuses on providing advisory, project and/or hands-on management assistance for small to mid-sized CPG organizations in the areas of strategic planning, portfolio optimization, go-to-market design and capability, customer strategy/segmentation, commercial structure, KPI/incentive management, effective communication, and targeted cost management.
Brian is a former Chair of the Foodservice Council, FCPC, and was a member of several advisory boards including Foodservice Advisory Board, GSI Canada and the Industry affairs Council, FCPC, prior to becoming an independent consultant.
John Geocaris has a history of working with early-stage and mid-size food companies to develop and execute high-growth strategies. Through New Food Strategies his consultancy, his extensive knowledge in new product commercialization is supported by subject matter experts on organizational and infrastructure growth. He has directly managed and grown a leading US frozen food contract manufacturer, Little Lady Foods from 8 employees and $500 K sales to $250M sales and 1000 employees.
John’s experience in implementing processes designed to improve business performance includes removing operational roadblocks impacting productivity in manufacturing and supply chain and increasing revenues with redefined sales and marketing initiatives.
John has served as both the CEO and Chairman of the Board of Little Lady Foods and as a Board Member of the American Frozen Food Institute. He is a long-time member of the YPO-WPO, (formerly Young President’s Organization), an American-based worldwide leadership community of chief executives with approximately 29,000 members in more than 130 countries.
Trace the ingredients of your products: