Founders and Executive Team
Chief Executive Officer (CEO), Director and Founder
Natasha Vandenhurk is CEO and one of the initial founders at Three Farmers Foods. She studied Economics at the University of Saskatchewan before partnering with three farmers from Southeast Saskatchewan to realize a dream of taking healthy wholesome foods to the marketplace.
Being CEO of a growing, natural foods brand has set Natasha on a journey of continuous learning and leadership. Her passion, dedication and tenacity has grown Three Farmers Foods from a young start up to a thriving international brand. As Three Farmers Foods continues to evolve into an established Consumer Packaged Goods brand, Natasha is adamant about building high performing teams throughout the organization that are dedicated to excellence, accountability and continual learning in this dynamically changing industry.
Chief Brand & Innovation Officer and Founder
Elysia Vandenhurk is Chief Brand & Innovation Officer and one of the initial founders of Three Farmers Foods. Elysia is a Red Seal Chef and has practiced with many well accomplished chefs, including globally renowned Chef Susur Lee. Elysia’s passion for the culinary arts and palate for great tasting foods has been integral to the development of the Three Farmers Foods product lines. Her creativity and vision have been the driving force behind the launch of Three Farmers Foods snack lines. Her ability to connect with customers is an integral piece of Three Farmers success in garnering distribution of their brand across Canada. As Three Farmers Foods evolves, Elysia’s motivation to understand the consumer and make products that fit their dynamic lifestyles will continue to be a key to success.
Chief Financial Officer (CFO)
Sharon joined Three Farmers in April of 2022 as the CFO. Sharon has more than 25 years experience as a senior finance professional and has worked in the food manufacturing and the agriculture industry as well as financial services and not-for-profit organizations. Sharon is responsible for ensuring the business is positioned for success by leading, developing, and executing the financial strategy.
Sharon has both corporate and entrepreneurial experience in a wide range of areas including finance, analysis, human resources, operations and information technology. Sharon has her CPA designation and MBA from Saint Mary’s University in Halifax.
Board of Directors
Director & Investor Representative, Golden Opportunities Fund
Tyler Bradley holds the office of Vice-President with Westcap Mgt. Ltd., a Western Canadian-based fund manager that has completed over $1 billion in transactions. Mr. Bradley has nearly twenty years of experience in the venture capital and private equity industry. His experience spans capital raising, transaction origination, investment management, and M&A within venture/private equity backed companies. Prior to joining Westcap in 2007, Mr. Bradley managed a venture investment portfolio for a seed-stage fund focused in the value-added agri-food sector. Between 2001 and 2005, Mr. Bradley worked in operations and corporate finance roles with venture-backed organizations in the agri-food sector. Mr. Bradley received his Bachelor of Commerce from the University of Saskatchewan. Mr. Bradley serves as a director of a number of private Canadian companies involved in the agriculture, information technology, and energy sectors.
Operating Partner, Portfolio Company Operations at District Ventures Capital
Jeremy Daveau is a dynamic executive with diversified background in consumer goods and retail industries across Europe, Asia, and the Americas. Culturally sensitive to local environments, promoting assimilation and successful outcomes while leading organizations through changes, mergers, and acquisitions. Prior joining District Ventures Capital in 2021, Jeremy was the President and General manager of Mars Inc. in Canada. Jeremy spent over 26 areas at Mars Inc holding operational and leadership role in the disciplines of sales, marketing, supply, customer strategy and general management. Jeremy served at the Board of Director of the Food and Health & Consumer Products of Canada, voice of Canada's leading food, health, & consumer product manufacturers. At District Ventures Capital, Jeremy is primary responsible for supporting the Portfolio Companies and the Fund by leading the development and/or adjustment of plans and strategies to accelerate growth in-line with the corporate and investment objectives. Jeremy graduated with a Bachelor of Commerce in 1994 from the INSEEC Business School, Bordeaux, France which included a stint at the University of North Carolina, Chapel Hill, NC. After many years overseas, Jeremy and his family made Toronto home in 2015.
Chief of Equity Investment, PIC Investment Group Inc.
Laurie Dmytryshyn is the Chief of Equity Investment for PIC Investment Group Inc. (PIC). PIC is a private, family office based in Saskatoon. PIC is a majority owner of eight companies in a variety of industries across Canada, along with minority equity investments in 23 companies. Laurie manages PIC’s Minority Equity Investment Portfolio.
Prior to her ten years experience at PIC, Laurie was the Executive Director of the Agriculture Council of Saskatchewan. She has extensive Board experience in both the for-profit and non-profit sector and holds Board positions on several of PIC’s minority investment companies. Laurie received a Bachelor of Commerce and an MBA from the University of Saskatchewan. She has her ICD.D Designation from the Institute of Corporate Directors.
Angela Santiago co-founded The Little Potato Company Ltd. with her father, Jacob Vander Schaaf, 25 years ago in a one-acre plot outside Edmonton, AB where the little spuds were grown and manually processed/packed for delivery to local markets. Today the “little” company grows 14,000 acres in 7 states and provinces; and processes and packages in three state-of-the-art facilities. The products are now available in-store listings across Canada and in all 50 states in the US. Angela and her team continually strive to find more efficient and sustainable ways to grow and package their potatoes and offer unique and proprietary varieties of Creamers in an array of colors, flavors, and shapes to delight and nourish potato lovers. Angela currently serves on a number of Boards and Committees including; Food Processors Affiliation Canada, Inc. (FPAC); Canadian Produce Marketing Association (CPMA) Leadership Committee; Produce Marketing Association Board (PMA); and the Greater Madison Area Chamber of Commerce Board. Angela has received considerable recognition for her business and entrepreneurial successes over the years and was recently honored with two awards: Progressive Grocer’s 2021 Top Women in Grocery Award; and Grocery Business’ 2021 Top 10 Produce Women in Canada.
Brian Arbique is a former executive with Kraft//Heinz, a top tier multinational consumer packaged goods company in both the consumer and foodservice sectors. He gained extensive experience in general management, sales, marketing, and supply chain in both the retail and foodservice sectors. He has a proven track record in strategic planning, business restructuring, process development and leadership of multi-functional teams through periods of major transformational change.
Brian now acts as a consultant and focuses on providing advisory, project and/or hands-on management assistance for small to mid-sized CPG organizations in the areas of strategic planning, portfolio optimization, go-to-market design and capability, customer strategy/segmentation, commercial structure, KPI/incentive management, effective communication, and targeted cost management.
Brian is a former Chair of the Foodservice Council, FCPC, and was a member of several advisory boards including Foodservice Advisory Board, GSI Canada and the Industry affairs Council, FCPC, prior to becoming an independent consultant.